Campaign Monitor: Another email marketing platform that allows you to create and send newsletters, as well as automate follow-up emails and track engagement metrics. Constant Contact: Similar to Mailchimp, Constant Contact offers a range of templates and customization options, as well as list management and tracking features.ģ. Mailchimp: A popular email marketing platform that offers a range of templates, automation options, and analytics to help you create and track your newsletters.Ģ. There are three popular options to create/design, deliver, and provide statistics for today's email newsletters:ġ. Research by Poppulo revealed email newsletters are the most effective way to communicate with remote workers, with 64% of remote employees saying they prefer to receive company news and updates via email. Newsletters are accessible: While social media and other communication channels may not be accessible to all employees (for example, those who work offsite or don't have access to company devices), newsletters can be distributed to everyone via email. By including employee spotlights, company culture highlights, and other engaging content, newsletters can help employees feel more connected to the company and each other.ģ. Newsletters promote engagement: Email newsletters can be personalized and targeted to specific employee groups or departments, increasing engagement and fostering a sense of community. Employees can refer back to the newsletter at any time, making it a valuable resource.Ģ. Newsletters are a reliable source of information: Unlike social media, where posts can easily get lost in the noise, newsletters provide a centralized location for important updates, announcements, and company news. This statistic highlights the continued relevance and effectiveness of employee email newsletters as a tool for internal communication. According to a study by Ragan Communications found that 83% of employees say they prefer to receive company news and updates via email newsletters. Despite the rise of social media and other digital communication channels, employee email newsletters remain a powerful tool for internal communication.
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